Having a personal motto

Do you have a personl “motto”?

The motto is the word that you always keep in mind, and also the word that encourage yourself. In other words, it is a word that expresses the policy for living.

Having a personal motto is an easy and cool way to express yourself. Japanese people often say a personal motto when introducing themselves in public. So what kind of personal motto are famous among Japanese? Many people take from four-character idioms, proverbs, words of celebrities and literature of old age, but anything can be used as long as you reprove yourself or to rule them.

Well then let me introduce the popular motto among Japanese.


1, “Once-in-a-lifetime opportunity.”

The meaning is to think once in a lifetime, to cherish the opportunity to meet people.For those who want to cherish their relationship carefully, they are likely to be the perfect motto.


2, “Persistence pays off.”, “Constant dripping wears away a stone.”

It is a very famous proverb. It is hard to continue each and every thing, but if you continue, you will surely be able to gain trust and be powerful. If you have done something hard, such as practicing sports or instrument playing, I hope you can talk about that episode.


3, “Live as if you were to die tomorrow. Learn as if you were to live forever.”

The father of Indian independence, Gandhi’s words. Even though you graduate from school and start work, studying continues on a daily basis. It is a perfect word for people with ambition. It might be good to put your words in great words of your country.


4, “Fortune is unpredictable and changeable.”

It is from the old story of China. It means that what you think is happy is unfortunate and what you think is unhappy can make you happy. Whatever happens, you better not be quickly deciding and you should be cautious.

How was it? If you do not have a personal motto yet, you may ask your friends, colleagues, seniors about their favorite motto. If you try living while thinking about what is good for you, you may find good words.



What are the New Three Grand Cuisines?

Do you know that the Three Grand Cuisines are French, Chinese, Turkish?

There are various theories why these were chosen and main reasons are as follows.


(1) The royal cuisines of these countries were developing.

(2) The land of these countries is wide and has abundant ingredients.

(3) These countries were thriving in trade, making it easy to get food from other countries.

(4) These countries are the center of culture In each region and have great influence on other countries.

(5) Interest in meals is high


I understood well about these reasons. However, there is obvious discomfort in me. Yes, that is caused by Turkish food.


Turkish food is certainly delicious. The other day a Norwegian friend taught me a delicious Turkish restaurant and so I went there. It was very delicious. However, the question remains as to whether Turkish cuisine is among the top three in the world. (← Sorry! Turkish people m (__) m)


So, I would like to ask all of you, what food do you choose for the New World’s three great dishes?


Unlike in the past, it is not necessary to think about the above five factors now and even ordinary people like me can eat delicious dishes and can get food materials from all over the world easily.


When I asked my friends, There was a person who pinpointed “It’s Northeast Chinese food!”

A friend who like curry has chosen India. A friend who likes beer chose German cuisine. It was because there are many dishes that match beer. Some people answered “curry, ramen, hamburgers!” He did not choose countries, lol The reason he answered so was “Food is not belonging to a specific country now.” Certainly, Indian curry and Japanese curry are different things, so I think it make sense. Even in Chinese food, Cantonese cuisine and Szechuan cuisine have different taste.


Then, it becomes difficult to define ” New Three Grand Cuisines  so I changed the question to ‘Please list the three countries where the food is delicious’.


Below are the countries my friends chose.

France, Italy, Spain, Belgium, Germany, Mexico, India, China / Taiwan, Korea, Thailand,

Vietnam and Japan.


I chose China / Taiwan, Italy and Japan.

What do you think??



Besides the world’s three greatest cuisines(世界三大料理), there are expressions of [the world’s three greatest ___(世界三大〇〇)] such as the world’s three greatest night views(世界三大夜景), the world’s three biggest disappointments(世界三大がっかり).


The world’s three largest ___ can be good conversational topics, so please remember (^ ^) /


Battle of Japan’s gourmet sites for survival

In preparation for a corporate event or reception, usually we need to find a suitable restaurant. Where should you go for tasty food or the ideal restaurant? Or just use Yelp or TripAdvisor to search local restaurants?

If you need to find a restaurant in Japan, you are recommended to use Japanese gourmet sites that provide the latest information on various types of restaurants. In this article, we will introduce five well-known Japanese gourmet sites, and then explain the latest trends and business models of these websites for your reference.




GURUNAVI is a long-established gourmet site that started in the 1990’s. It contains the latest information which are mostly provided by the restaurants, not much real reviews from users.



HOT PEPPER provides many coupons to attract many users who are looking for good food at preferential price. In contrast, HOT PEPPER is more suitable for young people to prepare for banquets or parties, more than business purposes.


The strength of TABELOG is their rankings and real reviews from users. Their new business model probably broke the stronghold of GURUNAVI. According to an analysis of the total visits of websites, TABELOG has a share of 50% or more.


However, it seems that TABELOG’s popularity has dropped recently. Many users are dissatisfied with their services because many advertisements have been appearing in the website.

If you become a paid user, you can see rankings without any advertisements.



Compared with the decreasing popularity of TABELOG, Retty gets success in very less time and become popular. TABELOG shows reviews in an anonymous way, while Retty launched a real-name system. This difference contributes to its high popularity and high praise for its credibility of reviews. Not only users, Retty also attracts the attention of many investors. From 2012 to 2016, it has raised a total of 2.5-billion-yen investment fund.

Although Retty achieves significant growth, its future development crucially

depends on what kind of monetization strategy will be adopted.



Although HITOSORA is less well-known, it gains huge support from food lovers with its unique concept of “searching restaurant by chef”. Retty shows reviews with the user’s real name, but those are almost general comments. However, you can search restaurants by gourmet experts or famous chefs via HITOSARA. For this reason, most restaurants shown in HITOSARA are high class restaurants, that suitable for business purposes.


Perhaps you have noticed that the popularity of gourmet sites is directly related to their business models.


First Generation (Gourmet Site 1.0)

The business model of gourmet sites like GURUNAVI and HOT PEPPER is a kind of commercial advertising. Information shown in the site are mostly provided and paid by the restaurants, and there is no real review that users wish to know.


Second Generation (Gourmet Site 2.0)

TABELOG is committed to collecting users’ voices. We classify it to be the second generation. In certain extent, its content is also a kind of commercial advertising, but it also collects fees from users. By the way, TABELOG is operated by a well-known company called “価格(Kakaku).com “, which is popular with price rankings of home appliances and reviews.


Third Generation (Gourmet Site 3.0)

Although Retty has not yet announced its pricing model (monetization strategy), as it uses a real-name system and cooperates with social networking platform, we classify it to be a new business model. HITOSARA is also classified into the third generation because of the same real-name system.


In the near future, we would like to focus on the development of the third generation of gourmet sites, or whether the birth of fourth generation will bring a new impact to the industry.



For your reference, the following is a brief summary of various foreign language versions of gourmet sites.

(as of April 4, 2018)


【GURUNAVI】         https://www.gnavi.co.jp/

Foreign Language Editions:

English, Chinese Simplified, Chinese Traditional, Korean, Thai, Indonesian, Malay


【HOT PEPPER】      https://www.hotpepper.jp/

Foreign Language Editions:

English, Chinese Simplified, Chinese Traditional, Korean


【TABELOG】           https://tabelog.com/

Foreign Language Editions:

English, Chinese Simplified, Chinese Traditional, Korean


【Retty】   https://retty.me/

Foreign Language Editions:



【HITO SARA】        http://hitosara.com/

Another site: https://savorjapan.com/

Foreign Language Editions:

English, Chinese Simplified, Chinese Traditional, Korean

If you want to find a job in Japan, do not choose “super localized companies”!

Do you know what kind of Japanese company is good for advancing your career?


The following are the two checkpoints:

(1) the company has developed international business

(2) the company has actively implemented the policy of employing foreign nationals


In contrast, it is suggested that you should avoid choosing “super localized companies” with the following conditions:

  • business development in Japan only
  • all employees of the company are Japanese

Below I will show you how to evaluate a company’s employment conditions in order to separate from super localized companies.


First of all, you have to check the company’s “domestic and overseas sales ratio” and “the proportion of foreign employees.” There are many relevant information and data for the public, you should be able to find both checkpoints easily. However, making judgement just according to this information is not enough. Because even if the company has a higher proportion of overseas sales, it may be commissioned by the overseas trading companies for the sales operations. With regard to the number of foreign workers, the company may include foreign employees who are living and working overseas, while there are no foreign nationals in Japan office.


So, I suggest you more checkpoints as follows:

(3) whether or not any foreign nationals are employed in the management layer

(4) whether or not any foreign nationals are employed in the HR team


If there are foreign nationals working in the management layer, it can be said that the company has a relatively high possibility of developing a global business, and has a higher number of English-speaking Japanese employees.


In addition, it is supposed that the HR team is usually the most localized department. If there are foreign nationals working in the HR team, it can be said that the company’s diversity is making good progress. Coupled with the perspective of foreign employees carrying out recruitment and training, it can be said that the company can provide foreign nationals a friendly working environment.

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