What are the popular SUBSK models in Japan?

 

■ What is “SUBSK”?

Do you know the word “SUBSK”?  This is a new Katakana word derived from an English word “subscription”, meaning a service or business that users usually pay a “monthly fee” or royalty depending on the period of use.

 

■ The most popular SUBSK model

Traditional services such as newspapers (many Japanese subscribe to newspapers as well), membership fee for gym, and house rent fall under this category. Recently, IT related services are increasing, for example, Microsoft office software is 37,584 yen for purchase-type, but 900 yen for monthly for subscription type.  Adobe’s Photoshop was 96,000 yen at the time of purchase (as of 2003), but the current monthly fee is 980 yen. While the sale unit price drops, Even the sale unit price drops, Adobe’s revenue has increased significantly by a successful user acquisition strategy. In addition, the all-you-can-listen service, such as Apple Music and Spotify are also popular .

 

■ Why the SUBSK is getting popular?

Why is the number of SUBSK service increasing? Let me analyze the reasons from both sides of  users and companies.

(1) Users

Cost: SUBSK is much cheaper than purchase type. In addition, initial costs, upgrade costs, support costs, etc. are all unnecessary.

Easiness: You contract the service only for the period you want to use. If you are not satisfied with the service, you can cancel it immediately.

 

(2) Companies:

Service improvement:  The services make the companies much easier to analyze the reason of cancellation and undertake service improvement. It is easy to plans for constant growth  and also it is highly valued in the stock market, therefore new market entrants  is increasing.

Customer LTV (Life Time Value) Improvement: The longer a company succeeds in attracting customer to its product, the more customer LTV will be improved even the unit price is low.

If these two functions(service and customer LTV improvement) work well, a virtuous cycle, that is “user satisfaction” > improvement of repeat rate> “sales improvement”, could be created.

 

■ What are the recommended SUBSK services in Japan?

Let me introduce some of the popular and unusual services in Japan.

 

(1) Amazon Prime Video

With an annual membership of 4,900 yen, you can watch movies, dramas, and animations. The annual fee for such Amazon Prime has been raised from 3900 yen to 4900 yen stating on April 12,2019. However, this price is less than half of $ 119 in Amazon USA, so it’s still a quite good deal, I think. Because of viewing restrictions depending on the area, Amazon prime membership of other countries will not work in japan. It is necessary to apply for Japanese prime membership, if you want to watch Japanese content.

 

(2) Sutadiisapuri (study supplement)

This service is recommended for families with children attending schools in Japan. It is a service that is used by 339,000 elementary and junior high school students in Japan because the video classes at the preparatory school are all at a 980 yen for a month.

https://studysapuri.jp/

 

(3) THE STELLA

A monthly service delivering 1 or 2 bottles of premium and cult wines depending on the plan.

https://www.the-stella.com/service/

 

 

(4) Bloomee LIFE

A weekly service that delivers flowers for appreciation.

https://bloomeelife.com/

 

(5) YClean

A shirt delivery service with both rental and cleaning of 20 shirts for 1 month.

https://yclean.co.jp/

 

(6) airCloset

A service that a professional stylist coordinates the entire body and delivers a set of clothes.

https://www.air-closet.com/

Please let me know if there are other services available in your country (^ ^) /

Must watch Japanese YouTube channels for business

 

YouTube’s popularity has greatly grown within these years in Japan.

There seems to be more people searching on YouTube rather than Google, especially on finding a way to do something. However, in fact, many of YouTube channels in Japan are made for young generation, not for business use. So this time, I will introduce my recommendation of Japanese YouTube channels for business persons.

 

Horiemon channel

https://www.youtube.com/channel/UCXjTiSGclQLVVU83GVrRM4w

A channel by Mr. Takafumi Horie, a famous IT entrepreneur commonly known as “Horiemon”.  There are a lot of fan of him, however, some people do not like him very much because of his frankness of speech. He is extremely well briefed on various business, not only IT business, but also rocket, gourmet and so on. In this channel, Mr. Horie discusses new business ideas with people in vogue such as best-selling authors. Also, he answers various questions from the readers of his mail magazine that gives beneficial ideas for business. This channel is updated frequently and well-organized.

 

 

NewsPicks

https://www.youtube.com/channel/UCfTnJmRQP79C4y_BMF_XrlA/featured

A channel by News Picks, which is a content curation media for business. (I introduced NewsPicks in this article https://goo.gl/ih8A8b ) Many business talks with well-known entrepreneurs and innovators are up on this channel.

There are also videoshttps://www.youtube.com/watch?v=XOlE7uqvvLE)of Mr. Kosaka known as “Pico-Taro” who is famous for “”Pen-Pineapple-Apple-Pen”.  He talks about the hidden story of Pico Taro’s birth. Japanese subtitle in this channel is excellent, so it will help your listening practice as well.

 

 

TEDXTOKYO

https://www.youtube.com/user/tedxtokyo/videos

A channel of TEDxTokyo which is the Japanese version of TED.

Although quality and quantity of this program are inferior to the above two, it will be helpful for those who are interested in an interview and a presentation in Japanese.

 

 

Industry Co-Creation

https://www.youtube.com/channel/UCJg5PAsj8fP45Fn8Pr5a3LQ/featured

Industry Co-Creation is an entrepreneur conference that is gathering of company founders and business leaders. Movie of pitch events is the main content of this channel. This channel will be helpful for those who are interested in an elevator pitch or a presentation.

 

 

BBT 757 program

https://www.youtube.com/user/BBT757program

A channel of online university “Business Breakthrough University (BBT)”, presided by a well-known management consultant, Mr. Kenichi Ohmae. It covers such topics as MBA, business news, and business trends.

 

 

Sekai wa ima  – JETRO Global Eye

https://www.youtube.com/channel/UC7yNsJvQ0wMOh6cdtUajLXQ

A channel of JETRO (Japan External Trade Organization) which supports overseas expansion of Japanese companies. A content format of the channel is like a real TV news program, and the narration is made by a professional narrator who speaks beautiful Japanese.

It is especially recommended for people involved in trade.

 

 

Kigyoo TV

https://www.youtube.com/channel/UCeKbsDj3ESBP5VuYTItN35w/featured

A channel of “Kigyoo TV”, a movie learning media for entrepreneurs.

The main contents of this channel is interviews of venture-business entrepreneurs.

 

All the channels I introduced this time are useful not only for Japanese listening practice but also to your business. So check them out!

PS

I will introduce another channel as an extra edition.

 

Dad has naturally curly hair

https://www.youtube.com/user/masatoikebe/featured

A family channel of “VAN LIFE”, “Vehicle Night” enjoying outdoor such as hiking, surfing, skiing, snowboarding. There is no useful business information, however, I recommend this channel for people who want to enjoy outdoor activities with family in Japan.

There are many information on ski resorts, travel stories from Chiba to Hokkaido by car, and so on.

The best place for tourists and consumers where they can enjoy both visual and taste.

 

 

Today, I would like to introduce the spots that both people who live in Japan and those who come by travel can enjoy it.

 

Have you heard the word “depa chika”?

“depa chika” is an abbreviation for “basement of a department store”.

The underground of most department stores in Japan has become a sales floor of food materials and sweets.

Usually, department stores sell better products than supermarkets.

Alothough most of products in department store are a little expensive,there are many people who go shopping at depa chika as a little treat for themselves.

 

 

Four reasons to recommend depa chika

 

Reason 1: Only in Japan

I think that it is unusual for all of the department store’s one floor to be food and sweets.

If you like eating and drinking, you surely will have a good time in depa chika for one or two hours.

 

Reason 2: Clean look

Food is displayed beautifully, so it is fun just looking.

 

Reason 3: Deliciousness

Many delicious foods are gathered in depa chika.

There are times when local specialties in Japan are sold, so you do not have to go out to the region to buy them.

Moreover, you might be able to try them. (Please keep good manners in this case.)

 

Reason 4: Cheapness

I said as “department store is a bit higher than the supermarket”, but these products are very delicious and I think it is much cheaper than the overseas luxury supermarket.

When I went to Hawaii the other day, I have seen the Whole Foods’ Deli corner, but I thought that Japanese department store is cheaper.

If you think that it is a sightseeing spot you can enjoy for free, it is advantageous.

If you want to buy it cheaply, the time zone just before closing is recommended.

There is a high possibility that popular products are sold out, but the remaining products may be discounted.

 

 

This is the official Instagram of department store called Tokyu in Shibuya.

https://www.instagram.com/tokyufoodshow/

 

In this YouTube, foreigners are introducing Japanese depa chika.

 

Since this site organizes department stores across Japan, it is convenient to find a department store nearby.

http://www.departinfo.com/english/

(Please check in advance whether there is a depa chika.)

 

Please go to depa chika where you can enjoy both visual and taste (^ ^) /

How many reasons are there why many vending machines exist in Japan?

 

Many people know that there are many vending machines in Japan.

There are also vending machines that sell not only drinks and tobacco but also ice, cup noodles, candy, bananas, pizza, books, umbrellas, diapers, crepes and so on.

 

* Aside from that, in the event of a disaster such as an earthquake, there are many vending machines with offering the products (mainly drinks) contained free of charge.

 

Vending machines that brew drip coffee are also popular.

https://www.youtube.com/watch?v=TFSi2b1LPMQ

 

The most surprisingly, there is a vending machine that sells wedding rings. It seems there are people who propose while going out and buy them immediately after that.

 

By the way, how many reasons are why many vending machines exist in Japan? (please read the following after considering the reason, )

 

https://www.youtube.com/watch?v=9UJzVLXmBG4

 

 

In this movie, in addition to the safeness in Japan, other reasons are mention, for example “high population density”, “personnel expenses of salespeople is high”, “cash society (often using coins)” “Japanese like robots and machines”

 

Besides these, there are the following reasons.

“Summer is hot” By the way, sales of vending machines are peak in summer, and in winter there is only half of sales in summer.

“Landscape rules are not strict”

“The beverage maker lends a vending machine to the land owner for free.” The owner of the land gets a commission according to the sales amount from the beverage maker, so you can start a no-risk business on a narrow land.

 

Do you have the same reasons?

 

In this way, thinking as “what’s the reason?”, is helpful for business as well, and comparing it with other countries will help you to rediscover the uniqueness of Japan.

 

Either way, the primary reason for existing so many vending machines in Japan is that Japanese public security is extremely good. I hope that Japan will be safe from now on.

Three points when telling the message to Japanese people / British who uncover “inconvenient truth” in Japan

 

Do you know David Atkinson?

The other day, I had the opportunity to hear his lecture, and I also read his books, I got a new awareness. Therefore, this time, I will introduce him.

 

(1) Who is David Atkinson?

His bio is as follows. (Some excerpt from Wikipedia)

———————————

He learned Japanese studies at Oxford University. He worked for Andersen Consulting (the predecessor of Accenture) and Solomon Brothers and came to Japan around 1990. In 1992 he moved to Goldman Sachs and worked as an analyst, pointed out a huge amount of bad debts sleeping at Japanese banks after the collapse of the bubble economy. After being promoted to a partner in 2006, he left the company in 2007.

After retiring from analysts and devoting to Japanese tea ceremony, he joined Konishi Arts & Crafts Co., Ltd., which is repairing Japanese national treasures and important cultural properties, in 2009. In 2010 he became chairman of the company. After that, as an expert of Japanese cultural assets, he also makes suggestions on Japanese cultural property policies and tourism policies. From June 2017, assumed the special adviser of Japan National Tourism Organization.

———————————

 

 

(2) What is the inconvenient truth of Japan that Mr. David Atkinson exposes?

In his book “新・所得倍増論”(new edition – income doubling theory), he pointed out the low productivity of Japan.

For example, we, Japanese people have been heard the brilliant achievements of the Japanese economy as follows.

———————————

GDP = 3rd in the world

Export value = 4th in the world

Number of Nobel laureates = 7th in the world

———————————

 

However, he insists that “Because these are all influenced by the high population of Japan, we should see per capita figures, not absolute numbers.” Therefore, when looking at the above three items “per capita”, it turns out

———————————

GDP = 27th in the world

Export value = 44th in the world

Nobel laureate winners = 39th in the world

———————————

and it is never a special country.

 

For reference, the export value is only 48% of Germany (3rd in the world). Moreover, since the population of Japan is 1.6 times more than Germany, the per capita export value of Japan is only 1/3 of that of Germany.

 

He mentioned the incompetence of Japanese executives as follows, touching on Japan’s population decline problem.

“Japan was booming in the 1970s not because Japanese executives were excellent because they benefited from population bonus due to the rapid increase in population. When the population declined in the 1990s, it was necessary to completely change the way of economy, but Japanese executives did not recognize it. In Japanese-style management so far, emphasis was placed on “management” of things. It is fine for the time of constant growth, but now is different. Despite the fact that there are the most competent workers in the world, Japanese executives who showed only the lowest productivity in developed countries can be said to be ‘crisis’. ”

 

 

(3) Three points when telling the message to Japanese people

I was able to take the above-mentioned “inconvenient truth” obediently. I think that there are the following reasons.

 

  • He uses objective data.
  • He is familiar not only with the Japanese economy but also with Japanese culture.
  • We can feel his passion of “I want to improve Japan”

 

And I think, these three points are also important when non-Japanese people persuades or advises the Japanese. For example, when you suggest something to your Japanese boss or Japanese management or Japanese clients, if you clear these three points, the success rate will be high.

 

デービッド・アトキンソン 新・所得倍増論

(ISBN-13: 978-4492396353)

https://amzn.to/2ACMePh

 

 

デービッド・アトキンソン 新・観光立国論

(ISBN-13: 978-4492502754)

https://amzn.to/2vdQMqm

For those who are involved in inbound business, this book is also recommended.

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