Sharing economy in Japan


It became a hot topic that Airbnb canceled all reservations for properties that violate Japanese law. And it is said that there are still various problems in the sharing economy. However, as the Mercari listed soon, the sharing economy itself is growing also in Japan, so I would like to introduce Japan’s major sharing economy service this time.

Sharing economies are generally classified into three categories: object shares, space shares, and skill share. (There are various opinions on how to classify.) The representative services of each are as follows.


(1) object shares

Mercari: The most famous in Japan as a flea market apps.

Laxus: All-you-can-use brand bags at 6,800 yen per month. Popular with young women.

Air Closet:A service that can wear three clothes chosen by a professional stylist at 6,800 yen per month.

Anyca :A service that allows you to lend and borrow a car among individuals.

If you like Initial D(Japanese manga), would not you want to drive this car?

This car that became famous by the movie “Wild Speed” should be popular.

※To use Anyca you need a driver’s license issued in Japan. International licenses are not acceptable.


(2) space shares

Space Market: Services to lend and borrow party venues, conference rooms, photography studios, etc.

Akkipa:Services to lend and borrow parking lots.

ecbo cloak:A service that introduces space that temporarily keeps luggage such as large suitcase which does not enter coin locker. The site also supports English, Chinese, Korean.

DogHuggy:A service that allows you to leave your dog at other dog-lovers. Many people use it instead of pet hotel.


(3) skill share

Basically it is a service that provides individual skills and free time, but some also provide housekeeping or manual labor. The following services are famous.

TimeTicketAny+TimesCoconalaStreet academy

There is also a service called Traveloco specializing in matching with Japanese guides living abroad.


Foreigners may seem surprising, but general Japanese people are cautious about “lending and borrowing for a fee”. (There are many people who will be kind to those in need.) There are many people who are concerned about trouble due to interaction between individuals in sharing economy. Therefore, many people think “Even if it is expensive, I will depend on the pros”.


Many of (1) are comparable to the services provided by professionals and are inexpensive, so the number of users is increasing even around me, but those who use the service introduced in (3) There is not much yet. For the service introduced in (2), users and usage frequency are limited, but there may be strong demand for specific users, specific timing.

It may be the nationality of the country to decide which sharing economy will be popular there, rather than the regulation problem.

10 Tips for Entertaining Business Clients


Following the previous blog “10 Tips for Entertaining Business Clients~Preparation~”, this time we will introduce five tips of the day of business entertainment and following up.

【On the day of business entertainment】

⑥ Show respect to key persons

Ask the director of Company A for the toast and ask the director of Company B for the closing remarks.(It is better to check in advance whether they can accept these greetings. )


⑦ Stay sharp even if you drink

Entertainment is a part of business. Even if client says “Le’ts loosen up and enjoy!”,you must behave responsibly.If you are in a position to invite, please always look after clients carefully if they are enjoying it.


⑧ Smart payment

Check the way of payment with your boss in advance whether your company will pay all or a split bill.If you need to pay, payment will be made before your client notice.


⑨ Ask your client for second party

If you invite your client for business entertainment, just in case, prepare the second party in advance.The location of the second party will be close to the venue of the first party.


【Following up】

⑩ Express your thanks to client within the next morning.

Tell your client  a feeling of thankfulness as quickly as possible (The best time is the next morning ).The most polite way is a letter, however, recently telephone is mainstream.



10 Tips for Entertaining Business Clients ~Preparation~


In Japan, “business entertainment” is done to get to know each other. Business entertainment has been stopped as frequently as before so as not to adhere to the outside of the company, but there is still a drinking party like a social gathering. Therefore, I will introduce 10 points of business entertainment so as not to fail in the entertainment scene.


① Do not judge by yourself if you are invited.

Some companies prohibit to invite or to be invited to the business entertainment. Make sure consulting with your boss before you reply. And, if you go, decide who will go as well.


② Tell your clients who you will go with (especially your boss) in advance.

Let your clients know like “I will go by three members of ○○ of the department manager, □□ of section chief, and myself” in advance.

Generally we will ensure that the titles of both participants are balanced.


③ (In the position of inviting) Be careful not to forget to invite a key person.

When inviting to entertainment, there must be a purpose for it. And, roughly the purpose of business entertainment should be strengthening relationship with a key person. If you can not directly invite the person you want to meet, ask the other person of the company whether the key person can join the entertainment.


④ (In the position of inviting) Make sure what is Not Good

Make sure to ask clients about their allergies or NG foods.


⑤ (In the position of inviting) Choose a suitable restaurant

For business entertainment, you choose a restaurant with a private dining room to have conversations comfortably. There may be a noisy atmosphere in a cheap chain type Izakaya. If you do not know a good restaurant, ask your seniors and bosses for recommendations.



Exciting Japanese company: Start Today


Do you know a site called ZOZOTOWN or a company called Start Today that runs the site?

ZOZOTOWN is Japan’s largest fashion mail-order site where many popular brands gather, and it has enormous popularity from fashionable people and young generation.


Start Today’s market capitalization exceeds 1 trillion yen, which is slightly higher than the goods plan managing MUJI, and more than twice the largest department store, Mitsukoshi Isetan HD. (As of May 9, 2018)


This time, I picked up this company for the following three reasons.


Reason 1: Business model is cool

Normally EC is prone to price competition and profitability tends to be low.

However, the company’s current profit margin for the most recent three years exceeds 30%, 32.86%> 34.61%> 33.26%.

This is because the company’s main business is consignment sales, sales are not sales value of apparel products, but from commission from shops.

The consignment sales commission rate is said to be around 28%, which is higher than department store with real store, and inventory risk is also not included because ownership of inventory is in shop.

Although the apparel brand may have its own EC site, since only brand products are sold, users wanting to buy products of various brands will buy with ZOZOTOWN.

In addition, the company attracted attention by issuing new products called ZOZO suit.

This is a suit for accurately measuring the shape of the user, allowing users to order at their exact size and ZOZO gains the strongest tool for selling their own brand products It will be.


Reason 2: Management is cool

Mr. Maezawa, president, is also a luxury car collector such as Bugatti Veyron, Aston Martin, Ferrari Enzo etc.

When he caused an accident while driving Pagani · Sonda, the other car was Maybach, so it became a hot topic to have caused accidents between super luxury cars.

He is also famous as a collector of arts and paintings and it became a hot topic that he bought a painting of Bathkia’s for 12.3 billion yen at an auction. (Before that, he also paid 6.24 billion yen at auction for an art work of Buskia.) There are not so many Japanese executives of listed companies that spend money in this way.

Reason 3: Personnel strategy is interesting

Working hours in Japan are generally from 9 to 5 o’clock, but ZOZOTOWN is 6 hours from 9 to 3 o’clock. Mr. Maesawa set a goal that “employees should give the best performance in the shortest time and use the remaining hours for fun.” Also, hiring highly qualified engineer at a maximum annual income of 100 million yen became a hot topic.

Since the company announced that it will strengthen overseas expansion by IR, the name of the company may be recognized in your country from now on.



For Japanese learners who are interested in presentations, IR, economic terms, etc., I think that it will be a good learning to see IR movies.

How 18 Japanese companies got their quirky names?


Since I gathered most of the information from the Internet, there are some information that I do not know whether it is true or not.

But, especially for those with dealings with companies on this list, I think that it will be a good story.

SONY (Sony)

It is combined the Latin “SONUS” which became the origin of English “SONIC” meaning sound, and English “SONNY” meaning boy.



“Cannon” was the first camera prototype machine with the thought of creating the best camera in the world with the help of Kannon(Avalokiteshvara).

It became English “Canon” because the pronunciation is similar and meaning of “standard”, “normality” are  appropriate.


MINOLTA (Minolta)

Kana notation of “a ripening rice plant”.

※ Now merged with Konica and KONICA MINOLTA



Nippon Electric Company, Limited “that is written in English (Nippon Electric Company, Limited).


Sega (Sega)



Bridgestone (Bridgestone)

Founder’s surname “Ishibashi” in English, “Stone Bridge”, turning it over to “Bridge Stone”.


EDWIN (Edwin)

“D” and “E” of “DENIM” are reversed, turning “NIM” 180 degrees to convert it to “WIN” and convert it to richness of idea and to EDWIN.

It is enthusiastic to want to do free thought utilizing denim.

As another theory, there are many Japanese jeans makers in Okayama prefecture, there is also the theory that the company that is the Tokyo headquarters to compete with it, “Edo wins” = “Edo + WIN” originated.


Glico (Glyco)

From “glycogen” discovered from oyster broth.


Calbee (Calbee)

Composite word of calcium + vitamin B series.


MOS FOOD SERVICES (Moss food service)

Mos Burger’s MOS is an acronym for Mountain, Ocean, Sun respectively.

“Mountain, the sea, the sun” mean “with noble and dignified like a mountain”, “with a deep wide mind like the sea” and “with a passion that does not burn out like the sun”.


fumakilla (Fumakira)



Kao (Kao)

Face wash soap was initially called “face soap”. Face → Kao



The initials of Daigaku Honnyaku Center (University Translation Center).

Originally it was a company started from the translation industry and still uses its company name.


Chifure (Chihure cosmetics)

It is from the initials of the “National Regional Women’s Organization Liaison Council (Municipal Welfare Council.



It adds Service to products (Appeal, Unique, Tire, Oil, Battery, Accessory, Car audio) to be provided.

From the philosophy that AUTOBACS SEVEN’s official name SEVEN always keeps searching for the seventh product for customers.


Secom (Secom)

It is a coined word that abbreviates the word “Security Communication”.


MARUHA (Maruha)

It puts the wave round and puts in the meaning that it wishes for safe fishing. It is a source full of kindness that prayed for fisherman’s safety.


STUDIO GHIBLI (Studio Ghibli)

GHIBLI (ghibli) means “hot air blowing in the Sahara desert”.

Hot feelings such as “Make a whirlwind in Japanese animation world!” are put in it.


How was it?

I was most surprised at the origin of DHC.


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