Why isn’t LinkedIn used in Japan?


The column “Why isn’t LinkedIn used in Japan” is very popular.

・The company will think that you’re trying to change jobs if you register with LinkedIn. (In Japan, many people still assume lifetime employment.)

・Japanese people do not like to publicize their personal achievements and work experience. (Many people do not think in terms of their own achievements, but in terms of the achievements of their company or team.)

・In Japan, building personal relationships come first and this then leads to business opportunities. This is why people prefer Facebook.

・The following reason was also given: “Japanese people do not tend to draw a clear line between public and private matters. So they can talk about both their private lives and work on Facebook.” However, I think it’s more than just that.

The problem is the people who seek to employ workers.

Human resource departments, staffing agencies and corporate hiring managers also use LinkedIn, but except for large corporations, many hiring managers in Japan are also responsible for labor management, general affairs and administration, so they avoid direct recruiting because it’s a lot of extra work.

Not only that, there’s no real reason to put much effort into using LinkedIn, because even if hiring costs could be lowered by using it, companies don’t value it very much and it wouldn’t have much impact on salaries anyway.


A Japanese company that is most feared by other companies!?


Do you know, recently there is a company that is feared by many Japanese executives, saying “it is the end if that company enters to our industry?”

The company is called DMM, which has over 40 business lines in 15 countries as of March 2017, including online video business, DVD/CD rental business, game business, online English conversational school, online securities, solar power generation and MVNO business etc.

Although DMM may not be so well-known in foreign countries, we would like to introduce this Japanese company to you in this article.


It is a well-known fact that DMM is a company that has grown in the adult video business originally.

Let’s take a quick look at the company’s history. (A partial excerpt from Wikipedia)


Late 80s – Mr. Kameyama, now the president, opened a rental video shop

1998 – Started AV distribution site “DMM”

2003 – Entered the online DVD rental business

2006 – Launched TV commercials

2009 – Acquired a securities company and entered the FX business

2012 – Entered the solar power generation business

2013 – Started the online English conversational school

2014 – Started DMM mobile (MVNO)

2016 – Launched DMM. Africa.

2017 – Started DMM Academy (Two-year private school)



It is seen that DMM has spread its business extensively.

I think the following are the three key strengths of the company.


(1) Unlisted company

(2) Cash-rich

(3) Strategic power of Mr. Kameyama


Let’s look at this in more detail.


  1. Unlisted company


As DMM is an unlisted company, there is no need to publish the details of its business plan and the main source of revenue. DMM is ambitious aiming to the area that the company can win by analyzing various information including IR materials of other listed companies.


  1. Cash-rich

DMM has rich commercial profits in adult video business and has adopted a marketing strategy to invest liquidity in other business lines.

Especially its online English conversational school. The business began in 2013 that was later entered the industry, but DMM actively promote television advertising and offer low prices than others in the industry, contributing to its rapid growth. It is a strategy to raise prices after robbing market share.


  1. Strategic power of Mr. Kameyama

Mr. Kameyama led DMM to growth rapidly, but he seldom discloses his true face. However, he participates in many interviews and lectures, and his speech deeply impressed most of the audience. My impression on Mr. Kameyama can be concluded as one word of “Strategist”. As a manager, I also take off my hat to his strategic strength. He is thoroughly committed to only fight to win.


Business News Applications (NewsPicks) contains many conversations of Mr. Kameyama with other investors and celebrities, it is worth reading. It is easy to read as the contents are in a dialogue format, it would be useful for studying Japanese reading comprehension, studying strategy, and collecting information on related business.



Japanese general trading companies were said to be handling various business lines “from ramen to rocket”, because they have developed a wide variety of business all over the world. And now, various business lines of DMM, from adult video to education, have been growth steadily.


New Japanese business that guarantees achievement!?


Today I will introduce a Japanese company that has a unique business model.

Do you know a company named RIZAP?


Rizap is a company that mainly manages a training gym.

If you are watching Japanese TV, you may remember it with its impressive CM.



The characteristics of RIZAP’s business are:

(1) 30 days Full repayment guarantee system

For any reason for 30 days from the start of the program, if you can not convince your achievement, they will refund you in full.

(2) High price


With the same features, RIZAP also operates golf schools and English conversation schools.

In RIZAP, the unit cost per lesson (50 minutes) is about 20,000 yen(*).

Golf lessons and English conversation lessons are roughly the same unit price. It is expensive, isn’t it?

(*)In the case of Body Make Standard Course 24 times, including membership fee


However, I think that this price setting was calculated precisely.

Because RIZAP can collect only serious people who want to take lessons even at high cost.

Also, those who can pay high cost, that is, people who can afford money tend not to complain so much.


Since Japanese tend not to complain too much, it may be a business model that succeeds only in Japan.

RIZAP’s performance seems to be growing steadily. Are there any similar business models in your country?

Double-jobber increasing in Japan!


In Japan, the way of thinking about side jobs is changing.

It became a hot topic that Softbank, Japan ‘s major telecom giant, allowed their workers to do side jobs since November 2017.



■ Why did this movement happen?

There are five main reasons.

  • As a Japanese employment system, seniority and lifetime employment are famous, but this system is changing.
  • Anxiety about pension.
  • Pursuit of diverse lifestyle
  • With the spread of nets and tools, it became easier to have side jobs.

・Because it is a shortage of talented people, it also has the aim of recruiting and holding excellent talent by allowing various ways of working.


■ Main side jobs being done in Japan

  • Asset management (eg real estate management)
  • Utilization of idle assets (eg Airbnb, Anyca) in the sharing economy * UBER is not operating in Japan.
  • Second-hand goods sale (example: Amazon Marketplace, Ebay, Mercari, Yahoo auction)
  • Internet Talent business, Internet Advertisement business (eg YouTuber, blogger)
  • Utilize skills and qualifications (eg translation, interpreting, weekend soccer referee, rafting guide)


■ Side jobs unique to Non-Japanese people

There are an increasing number of Japanese people who start business for overseas / foreigners around me. So, in addition to translation, interpreting, demand for overseas market research etc seems to grow further. Language teachers will be needed more.



Your knowledge and skills are required more and more, but we strongly recommend that you check your employment rules and laws.

There are still many companies banning side jobs under the employment regulations. Please pay attention to VISA, too. If you earn income for operations other than what is stipulated in VISA, it will be regarded as “unauthorized activity” and become illegal here in Japan.


There is no doubt that opportunities are increasing, so follow the rules and get your success.



Recommended Japanese supermarket


When I go abroad, I try to go to the local supermarket as much as possible. Knowing what things are being sold and how much they are sold, it will be possible to imagine the lives of people living there.

Why do not you visit the supermarket in Japan for the same reason? I would like you to try not only people living in Japan, but also those who come to Japan on a trip.


So, although it is a very personal opinion, I chose four supermarkets in Japan that I would like to recommend.


No. 1 : OK

Among housewives surrounding me, the overwhelming popularity No. 1.

This company is thoroughly selling good things cheaply, so carefully selecting the type of goods. Therefore, although the number of items is not many, standard products and popular items are sold quite cheaply.

In addition, the company has an “onest (honest) card”, for example, it is written to understand the following information. “Grapefruit that we are selling is a South African varieties with strong acidity. Delicious grapefruit from Florida will arrive in December. ”

For this reason, the company is gathering a lot of trust from customers.




No. 2 : KALDI


A company with many core fans. There are many unique things which are not sold at other stores, and it is fun just to watch. Many people come to buy “Pakuchi chips” etc.

The price range of Kaldy’s goods is higher than cheap supermarkets but cheaper than department stores. So I often use it when I want to buy “a little good one”.

At the entrance of the store, coffee put in a paper cup is distributed for free. If you find such a shop, I want you to look inside the shop. Because there are also many imported goods, you will surely find products that are familiar to foreigners.




No. 3 (tie) : Ito Yokado & AEON

Both were chosen to be third in the same rate because (1) Net Super (*) is convenient, (2) Private brand is substantial.

Ito-Yokado is a line of Seven-Eye Group which operates Seven Eleven, has a long history, and is very familiar to Japanese people. Private brand called Seven Premium is also popular.

Aeon is the core company of the Aeon Group and has a supermarket such as MaxValue and Daiei and a Mini Stop of a convenience store. Private brand called top value is also popular.


Both of them have a large sales scale and are used by many Japanese people, so if you go to either of these, you will not fail.




*Net Super : Products can be purchased on the web and delivered to their homes.


“Which supermarket do you like the most?” Is a conversation topic that can be naturally formed with Japanese neighbors. Depending on the area, the popularity supermarkets will be different, so please do try it.

(Because I live in Kanagawa prefecture next to Tokyo, this article assumes Kanto residents)



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